Nothing Ventured, Nothing Gained…
By Kent Heckenlively, JD
According to the Greek historian Plutarch (or maybe Hans Gruber, the villain from the original Die Hard movie from the 1980s), “And when Alexander saw the breadth of his domain, he wept, for there were no more worlds to conquer.”
While I may not be Alexander the Great, the famed Greek general who conquered all the known world of his time in the third century B.C., one might wonder if I have any more worlds to conquer with my writing.
When I was staring out with our book, PLAGUE OF CORRUPTION, I had a target. The most popular virus book of the last ten years, Spillover, by David Quammen, (published in 2013) had at the time about 850 Amazon reviews. I remember many a day looking at that book on Amazon, thinking, “If only I could get to 850 Amazon reviews.” Well, I blew by that within about eight weeks of my release in April.
Then I set my sights on Richard Preston’s The Hot Zone, by Richard Preston, published in 1994. It is the all-time best-selling virus book of all time. On Amazon it had about 1,200 Amazon reviews. Well, I blew past The Hot Zone as well. Another world conquered.
For about two years I’ve been listening to the daily Periscope shows of Scott Adams, learning how to become a master persuader. By a strange twist of fate, both of our book were originally scheduled to come out on November 5, 2109. His got published and mine got pushed back to April 14, 2020. I remember thinking, if only my book could match the success of his new book, Loser-Think. As of this writing, Loser-Think has 652 Amazon reviews. Loser-Think soon fell beneath the mighty army of my readers.
Loser-Think was not Scott’s most popular book. That designation belonged to How to Fail at Nearly Everything & Still Win Big, published in 2014. How many times have I heard him talk about how he gets emails about that book every day with people thanking him for writing it? Hundreds?
As of today How to Fail at Nearly Everything & Still Win Big has 2,014 Amazon reviews. Was I bold enough to think I could match that publishing juggernaut? Last week I realized I was close, and so put out a call for those readers who hadn’t yet posted an Amazon review.
The result? PLAGUE OF CORRUPTION now has 2,112 Amazon reviews.
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