BIG SALE! $9.7 Billion for a Year of Pharma Advertising! $1.8 Billion for Four Years of a President!
By Kent Heckenlively, JD Advertising Age, a magazine which bills itself as the “leading global source of news, intelligence and conversation for marketing and media communities” estimates the pharmaceutical industry spent $9.7 billion dollars in 2016 marketing their products, with the lion’s share, 55.7%, going to television advertising. (October 17, 2016) That’s $5.4 billion dollars … Continue reading BIG SALE! $9.7 Billion for a Year of Pharma Advertising! $1.8 Billion for Four Years of a President!